Solar Installation Leads

Homeowners are researching solar inside AI agents. Now they can find you.

Scutara matches your business to homeowners whose agents are actively shopping — the roof, usage history, and timeline known before you pay for anything, with the direct customer relationship the moment of reveal.

The case

Why solar, why now, and why this channel

What Winning a Customer Costs You Today

Winning one solar customer costs about $7,812, and it costs roughly 40% more than it did last year. Only part of that is anything a channel can change.

One closed sale, decomposed What one closed solar sale costs you today $7,812
$2,340
$5,472

  • $2,340 · Buys contacts contestable

    Leads, media and appointments, bought from third parties.

  • $5,472 · Commission and sales overhead

    Stays inside your business whatever channel the customer came from.

You pay the contestable share on every contact — including every one that never becomes a customer. That is the only part Scutara goes after. We do not claim the rest.

Wood Mackenzie CAC at $0.84/W and a 9.3 kW mean system; the 30/70 split is a Scutara reconstruction and is not separately published.

What Changes Using Scutara

Buying leads todayWith Scutara
How demand reaches youYou buy a contact and start dialing. Whether they wanted solar this month is your problem to discover.A structured request arrives, matched to what you install and where you work — roof, bill, timeline and payment method already on it.
Who else gets itThree to eight competitors bought the same contact. First to dial usually wins, regardless of fit.Nobody. What you engage is not resold, so you compete on the proposal rather than on reaction time.
Who owns the customerThe aggregator owns the relationship and the brand. You are one option on their list.You do, from the moment they pick you. Name and address arrive and the conversation is yours.
What you pay forEvery contact, including the ones that never had a chance.Opportunities that advance. The dead ends cost you nothing.

Why Homeowners Use an Agent for This

Identity is the price of a quote.

Solar has no published price, so the only way to find out what a system costs is to ask. Asking means surrendering a name, a phone number and an email — which are then resold to three to eight companies and dialed for the next ninety days. A great many homeowners simply decline that trade. They want the number, not the barrage, so they never fill in the form — and they never appear in anything a lead vendor can sell you. That is the demand an agent opens.

And a solar quote is not a light disclosure. To be priced at all, a homeowner has to hand over

  • Roof condition, orientation and shading
  • Utility bill and consumption history
  • Credit, and how they intend to pay

What happens after the form

  • 20+

    calls and 30+ emails from a single quote request

    Lead-industry benchmarks, 2026

  • 35,378

    FTC Do-Not-Call complaints in energy and solar alone

    FTC National Do-Not-Call Registry Data Book, FY2025

  • $30M

    largest solar TCPA settlement, Momentum Solar

    Final approval, Aug 2025

What the homeowner gets

  1. They ask once

    The agent assembles roof, usage, timeline and payment method a single time, then puts that same complete request in front of every matched installer. Comparing more installers stops costing more exposure.

  2. They compare without exposure

    Real price ranges come back from installers who want the job — with no name, phone number or email entering a market where contacts are resold three to eight times and dialed for ninety days.

  3. They choose who learns who they are

    Name and address go only to the finalists they pick, at the moment they pick them. Every other installer remains a conversation that simply ended.

Why that lowers your cost per customer

Not all of what you spend to win a customer is up for grabs. Most of it never leaves the building.

You are funding the dead ends and the wins at the same rate. Scutara does not make your salespeople cheaper — it goes after the contestable slice, by matching you to requests that fit and never reselling what you engage.

How it works

The mechanics, once you are in

How a Solar Deal Happens Here

  1. 1

    The request arrives complete

    A homeowner's agent posts a full solar request. An automatic roof check adds size, angle, shade and usable panel count, so the request lands with the technical detail you would otherwise send someone to gather.

  2. 2

    You see the ones you can serve

    Matched on service area, system size and the equipment you actually install. No auction, no bidding for position.

  3. 3

    You reply with a real proposal

    A price range and a summary proposal, delivered inside the agent conversation. No dialing, no voicemail, no race to be first on the phone.

  4. 4

    They choose you, then you meet

    The homeowner releases their name and address to the installers they have selected, and you book the site visit.

What You Pay

Pricing is set per industry and is being finalized with our launch partners.

You pay as an opportunity advances, at up to three points.

  1. 1

    Lead conversation

    You engage a matched, qualified request. Nothing has been promised yet.

  2. 2

    Identity reveal

    The homeowner chooses you and releases their contact details.

  3. 3

    Conversion

    The deal closes.

123What you payRisk

A bought lead costs you the same on every contact, including every one that never becomes anything. Here you spend almost nothing while the outcome is still in doubt, and the cost arrives with the deal.

The Questions Your Team Will Ask

No. These homeowners are shopping through an AI agent and are not in any lead vendor's inventory — there is no list to buy them from. This is demand you cannot reach through your existing channels, and you keep every one of them.
A shared lead is a contact sold three to eight times whether or not you win. Here the homeowner chose to engage, you were matched on fit rather than on speed, and nothing you pay for is resold to anyone.
Installations are down about 21% in 2026 and the 30% homeowner credit went to zero after December 2025. We are not going to tell you the market grew. What did grow is the cost of winning each remaining customer — up about 40% in a year. Fewer buyers who are more expensive to reach is the argument for a cheaper channel, not against one.
You receive what you need to quote and nothing else until the homeowner consents. Identity is held in a server-only vault, every release is a scoped and recorded consent artifact, and you are not relying on a lead vendor's paperwork to establish that consent existed.

For Your Engineering Team

Scutara is MCP-native with three dependencies. Your existing catalog and pricing formats go in unchanged — there is nothing to rebuild.

Designed to sit alongside the tools you already run

  • Aurora Solar
  • OpenSolar
  • Enerflo

Documentation is public and ungated. Your team can evaluate the integration without talking to us first.

needs-mcp
what the buyer wants
products-mcp
what you sell
convo-mcp
anonymized messages
dependencies
3
catalog format
yours, unchanged
docs
public, ungated
integration
weeks, not quarters
  • Validated end to endTwo independent agents, registration through conversion
  • Three issued US patentsPrior art to December 2020
  • Server-only vaultNo tool can ask who the counterparty is
  • Neutral by structureNo inventory, no consumer agent

Become a Launch Partner

We are onboarding the first cohort of installers now.

Questions Installers Ask

The full requirement — roof condition and orientation, utility bill size, consumption, timeline, ownership status and intended payment method — with the homeowner's identity withheld. Enough to decide whether the job is worth pursuing.
Yes, once they choose you. Their name and address are released at that point, and the relationship is directly with you from then on.
Those businesses sell the contact, which is why the same one reaches several companies. Scutara sells no contacts. You are matched on fit, and the identity is gated behind the homeowner's consent.
Weeks, not quarters. Three MCP dependencies, your existing catalog format, and public documentation your team can read today.
Scutara is designed to sit alongside the design and proposal software you already run rather than replace it. Integration detail is in the docs.
Validated end to end — two independent agents, registration through conversion. We are onboarding launch partners now rather than claiming volume we do not have.
Pricing is per industry and is being finalized with launch partners. The structure is that you pay as an opportunity advances, never for a name.